Content marketing manager, strategist & writer.
I build brand voices, lead marketing strategy and write content that actually moves people. Currently based in Munich, Germany, with deep experience across the Middle East and Southeast Asia.
SELECTED WORK
A selection of the work I’ve led across brand strategy, product marketing, editorial and content campaigns.
Brand Voice
Building a brand voice & style guide from scratch.
Product Launch
End-to-end content for a multi-channel product launch.
Web Relaunch
Narrative restructuring for a full website relaunch.
SEO Strategy
SEO content strategy: keyword research to optimized copy.
Email Marketing
Email campaigns, A/B testing & audience segmentation.
Editorial
Editorial leadership & quality assurance at scale.
WRITINGS
A selection of the work I’ve led across brand strategy, product marketing, editorial and content campaigns.
CULTURE & IDEAS
South African ‘Ubuntu’ Philosophy Could Be the Secret Formula to Happiness
STRATEGY
Why Pinterest Is Still an Untapped Gold Mine—And 6 Strategies to Promote Your Blog There
FINTECH
What is the UAE’s digital, solarized vision?
Words are how brands earn trust. Or lose it.
I’ve spent years making sure the companies I work with get that right. Building their voice, launching their products, ensuring every piece of content across every channel sounds like it came from the same place. It’s the kind of work that demands you care. I always have.
Want to work with me or simply have a question? Reach out and let’s have a conversation!
The Official Sara 