Content marketing is my craft. AI is the team I built.
8+ years building brand voices, leading content strategy and writing words that actually move people. Currently based in Munich, Germany, with deep experience across the Middle East and Southeast Asia.
8+ years in content marketing
60k+ Medium article clicks
300,000+ subscribers managed
4 companies across 3 regions
AREAS OF EXPERTISE
My core specialties, built across brand strategy, content marketing and editorial leadership.
Brand Voice
Building a brand voice & style guide from scratch.
Product Launch
End-to-end content for a multi-channel product launch.
Web Relaunch
Narrative restructuring for a full website relaunch.
SEO Strategy
SEO content strategy: keyword research to optimized copy.
Email Marketing
Email campaigns, A/B testing & audience segmentation.
Editorial
Editorial leadership & quality assurance at scale.
WRITING
Blogs, essays and observations on content marketing, AI and the shift happening in our industry.
CULTURE & IDEAS
South African ‘Ubuntu’ Philosophy Could Be the Secret Formula to Happiness
STRATEGY
Why Pinterest Is Still an Untapped Gold Mine—And 6 Strategies to Promote Your Blog There
FINTECH
What is the UAE’s digital, solarized vision?
Words are how brands earn trust. Or lose it.
I’ve spent years making sure the companies I work with get that right. Building their voice, launching their products, ensuring every piece of content across every channel sounds like it came from the same place. That demands care, consistency and craft. I bring all three, now with AI handling the scale.
Have a question or want to connect? I’d love to hear from you.