Senior content writer, editor & manager.
I build brand voices, lead marketing strategy and write content that actually moves people. Currently based in Munich, Germany, with deep experience across the Middle East and Southeast Asia.
SELECTED WORK
A selection of the work I’ve led across brand strategy, product marketing, editorial and content campaigns.
Brand Voice
Building a brand voice & style guide from scratch.
Product Launch
End-to-end content for a multi-channel product launch.
Web Relaunch
Narrative restructuring for a full website relaunch.
SEO Strategy
SEO content strategy: keyword research to optimized copy.
Email Marketing
Email campaigns, A/B testing & audience segmentation.
Editorial
Editorial leadership & quality assurance at scale.
WRITINGS
A selection of the work I’ve led across brand strategy, product marketing, editorial and content campaigns.
FINTECH
STRATEGY
CULTURE & IDEAS
What is the UAE’s digital, solarized vision?
Why Pinterest Is Still an Untapped Gold Mine—And 6 Strategies to Promote Your Blog There
South African ‘Ubuntu’ Philosophy Could Be the Secret Formula to Happiness
Latest Blogs
- What to Do When Your Mind Goes Blank
Seeking ways to find inspiration as a writer. - Monotasking for Success: My Journey to Finally Ditching Multitasking
It’s time to prioritize clarity over chaos. - I’m Finally Revealing My Creativity Secret Recipe & It’s Pinterest
It’s time to lay all the cards on the table.… Read more: I’m Finally Revealing My Creativity Secret Recipe & It’s Pinterest - Marketing in the United Arab Emirates: 7 Things to Consider
How the UAE’s marketing landscape stands apart. - Make Money With Your Writing & Diversify Your Income Streams
Unlock your earning potential and start building the writing career of your dreams. - 10 Essential Elements of the Ultimate Email Marketing Strategy
Use this checklist to take your email marketing to the next level. - 10 Psychological Concepts Used in Content & How to Leverage Them [+ Examples]
Develop your marketing strategies with the humanity of your audience in mind. - 12 Free Tools for Digital Marketing That Are Super Easy to Use
There is room to improve how you produce and deliver content. - Productive Procrastination for Content Creators Who Hustle
If you have the attention span of a goldfish, this one’s for you. - 10 Techniques to Improve Your Instagram Engagement Rates
It’s about more than just growing your number of followers. It’s about interacting with them. - 15 Writing Tips From Your Favorite Writers
How the literary greats get their books to the finish line. - The Power of Storytelling & How Brands Use Stories in Marketing
Level up your marketing campaigns with a good story.
Let’s Start a Conversation!
Got a project? Need a marketing strategy? Or just want to chat about your next big idea? I’m all ears!
The Official Sara 