Every story has its beginning and mine began with a passion for writing.

From learning the ropes of digital marketing to honing the art of content, from Southeast Asia to the Middle East to Europe, each milestone along the way has helped me serve brands better.

Today, I am a senior writer and editor with experience leading content from concept to launch across web, product marketing and internal communications.

My work spans:

• Full lifecycle product launch content
• Website relaunch and narrative restructuring
• Brand voice and style guide development
• SEO-driven content strategy
• Editorial leadership and quality assurance
• Email marketing optimization and A/B testing
• Cross-functional collaboration across product, sales, HR, compliance and design

Fun fact: The first time I called myself a writer was when I wrote my first novel at 12 years old. Admittedly, it was dramatic and a bit cringey but it sparked my love for storytelling.