There is room to improve how you produce and deliver content.
By 2023, you can explore so many tools to advance your career or side hustle if you’re in the digital marketing lane.
Here are 12 tools you can try right now, free of charge.
For High-Quality Content Creation
Elevate the quality of the materials you produce with easy-to-use tools.
1. Canva
A free graphic design tool that helps you create visuals, Canva plays a major role in marketing department strategies across borders. Although you can start using the tool for free today, it is worth mentioning that the pro (paid) plan is 100% worth every penny.
2. Grammarly
A favorite in the writer community, this free writing assistant not only helps you catch grammar or spelling errors you may have missed but also ensures your content is easy to read.
3. Hemingway Editor
Improve your writing and its readability with this online tool. It not only highlights lengthy, complex sentences and errors but also makes suggestions for improvement.
For the Analytics & Metrics
With hard facts, you don’t have to assume any longer. Explore the right tools to access the data you want.
4. Google Analytics
A free tool to track your website analytics and insights. Try out this tool to track your traffic, user behavior and other metrics as you work to improve your future performance.
5. BuzzSumo
You can use this tool to find the most popular articles, videos, visuals, etc. across social media platforms relevant to your field. Once you know which topics get the most views, you can create materials using that information and better resonate with your audience.
6. CoSchedule Headline Analyzer
We all understand the importance of first impressions. Your headline is one of the first things your audience sees before deciding to click. Take the time to ensure it is a strong and catchy headline by first putting it through a headline analyzer. This free tool analyzes headlines based on length, word choice, and emotional impact, and provides suggestions for improving them.
For Fresh Idea Generation
Out of ideas for your blogs, social media posts or videos? Here are the best tools for you.
7. Hubspot’s Blog Ideas Generator
This free tool helps you generate blog topics based on the keywords you type.
8. Google Trends
A data analysis tool, Google Trends shows you the popularity of search terms over time, geographies and languages. This is a hack to finding trending topics so you can create content that your audience is interested in.
9. Answer the Public
This free tool helps you identify questions that people are asking about a specific topic. It provides a visual representation of the questions to help you spot content gaps and create content according to those questions.
For Social Media & Project Management
Organize your posts and tasks with tools designed to help make your work more efficient.
10. Hootsuite
Schedule posts, monitor social media conversations and track metrics. The free plan enables you to manage 3 social media profiles.
11. Buffer
This social media scheduling tool allows you to schedule posts on multiple platforms. The free version allows you to schedule up to 10 posts at a time.
12. Trello
If you’re looking to organize your tasks and workflow, the free version of this tool allows you to create up to 10 boards, which is more than enough for a small or medium-sized team.
Conclusion
Who doesn’t want to optimize their efforts, save time and improve results? From social media to analytics, these tools offer a range of features that gets you closer to achieving success in a highly competitive landscape.
Why not give it a try? With a little experimentation and creativity, you may be surprised at what you can achieve.
And if you need help in your digital marketing efforts, you can always reach out.
The Official Sara 
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